20 September 2007

Ride the Seattle Slut


People in Seattle have learned that changing an acronym can help change your attitude about things. When the South Lake Union Streetcar's 50.5 million dollar project ran into problems, many residents became resentful and took to bashing the project.

Then, among some of the public, the word streetcar changed to trolley. A local coffee shop began making T-Shirts announcing "Ride the S.L.U.T.". The name has taken off and become a favorite of a lot of the working class locals.

Personally, I think it is a great affectionate name to help promote the streetcar line and help boost their revenue. On the other hand, I can understand the company not promoting it because of the acronym's negative connotations.

There should be another T-Shirt that reads "I rode the Seattle S.L.U.T.".

No comments: