05 December 2007

EA pulls topless girls from promotion

EA Sports figured that sex sells and decided to use the Sun's Page 3 girls, Becky and Amii to promote their new game, Need For Speed Pro Street. These ads were only released in the UK where it is a bit more acceptable for topless women to be in advertisements.

Since the internet makes everything so accessible, the ad did not stay within the United Kingdom. As word got out about the advertisement for an ESRB "E" rated game, EA began to do damage control and pull the ads from circulation.

After some digging, I was able to find a video of the photo shoot, which is embeded below (NSFW). I also have a picture collage of the photos (NSFW via the ROFLMAO.com) that were in the ad, but I was unable to find individual pictures.

Personally I feel that EA did the right thing in pulling the ad. You usually won't hear me say things like this that involve boobs, but in this case I think it was the right thing to do since it was an "E" rated game. Promoting it like they were was only going to give the game a bad image.

Becky and Amii for Need for Speed - Watch more free videos

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